Our expert on PETS Nutritional Guidelines

For pet food manufacturers, it is essential to substantiate the nutritional value of their products with reliable and up-to-date data. At the same time, there is increasing pressure from private labels and retailers to demonstrate that pet food products truly comply with the applicable nutritional guidelines. NutriControl responds to this demand with a specialized report that clearly shows whether a product falls within the recommended ranges – and does so in a way that is unique in the market.

We spoke with Sjoerd, who works in the chromatography department and is an expert in nutritional guidelines, about the importance of this report. He explains how NutriControl provides valuable insights through an automated and independent process.

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What makes our PETS Nutritional Guidelines unique compared to similar services in the market, such as those offered by international laboratories?

Each of our reports includes a nutrient-by-nutrient compliance check, making it clear which components meet the guidelines and which do not. This level of detail and transparency sets our approach apart from others in the market.

Which specific challenges do we solve for private labels by offering this report?

Our reports provide a standardized and independent assessment of the product’s nutritional profile. This gives private labels a reliable foundation for substantiating product claims and ensuring retailer requirements are met.

What are the main risks for pet food manufacturers if they do not make use of the PETS Nutritional Guidelines?

FEDIAF provides clear guidelines for the optimal nutritional needs of pets. It is strongly recommended that pet food products comply with these standards. Our PETS Nutritional Guidelines report offers a detailed overview of each nutrient, indicating whether it is compliant or non-compliant, so you can clearly see whether your product meets the recommended values.

Can you explain how our automation of the reporting process saves time and reduces costs for customers?

Thanks to our automation, you can indicate at the time of sample submission whether a PETS Nutritional Guidelines report is required. Once all analysis results are available, a NutriControl specialist generates the report, which is then delivered together with the lab results. At NutriControl, we strive for a “first-time-right” approach. The automated workflow improves communication between you and our lab, ensuring that the report is delivered quickly, consistently, and accurately.

Which components are analyzed, and why are they important for compliance with FEDIAF guidelines?

FEDIAF provides separate guidelines for dogs and cats, but the core nutrients are largely the same. Here is the complete list of nutrients for which recommendations are provided. The Weende analysis is essential for calculating the metabolizable energy of the product, which is a key component of nutritional compliance.

Sjoerd Fransen Expert PETS Nutritional Guidelines

At NutriControl, we strive for a first-time-right approach.

How do we ensure that our calculations and comparisons are fully aligned with the latest FEDIAF guidelines?

We regularly review whether new versions of the FEDIAF guidelines have been published to ensure our calculations and reporting always reflect the most current standards.

Why would a manufacturer choose to have the report prepared by us rather than calculating it internally?

By having NutriControl perform the reporting, manufacturers benefit from an independent compliance assessment. This adds credibility and objectivity to the results, which is especially valuable for communication with retailers and external stakeholders.

How is the report presented to the customer, and how does that make the results easy to understand and use?

The report is delivered as a PDF. For each nutrient, the analysis result is shown alongside the recalculated value according to FEDIAF units. In the right-hand column, it is clearly indicated whether the result is compliant or non-compliant with FEDIAF’s recommended minimum levels, making it easy for users to interpret and act upon the findings.

Are there any future expansions of this service planned, such as analyzing for other pets or incorporating additional guidelines? How does this benefit customers in the long term?

Recently, FEDIAF published nutritional guidelines for rabbits. While NutriControl does not currently offer PETS Nutritional Guidelines for rabbit feed, this may be introduced in the future. Expanding our services in this way would help customers stay ahead of market developments and meet the growing demand for tailored nutritional assessments.

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